Microsoft has launched Supplemental Feeds for its advertising platform, enabling e-commerce merchants to update specific product details like prices and availability without re-uploading full catalogs. This feature boosts campaign efficiency, reduces errors, and enhances agility against competitors like Google Ads. It supports various formats and promises faster adjustments for dynamic markets.
In today's consumer trends, hype has become the core product, exemplified by Pop Mart's Labubu dolls and NFTs, where scarcity, social media buzz, and limited releases drive frenzy over utility. While this yields rapid gains, risks like market corrections loom. Brands must balance buzz with authentic value for enduring success.
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