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Modern marketing emphasizes removing barriers to customer engagement, drawing lessons from destination marketing experts like Amir Erez. By eliminating obstacles through data analytics, AI personalization, and transparency, brands boost conversions, loyalty, and revenue. This empathy-driven approach redefines customer journeys for sustainable growth in competitive markets.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Mars Inc. is eliminating its senior global media director role by year's end, with Ron Amram departing after a $1.7 billion media account review that selected Publicis Groupe as its new partner. This reflects efficiency drives amid digital shifts and retail media investments. The move signals broader industry trends toward agile, tech-centric structures.
AT&T has launched aggressive ads accusing T-Mobile of misleading claims on network superiority, pricing, and perks, urging switches for "real value." Backed by speed awards and infrastructure investments, this counters T-Mobile's subscriber gains. The rivalry may spur consumer benefits but risks regulatory scrutiny.
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OpenAI's Instant Checkout in ChatGPT enables seamless purchases via conversations with Etsy and Shopify, powered by a Stripe protocol. This "agentic commerce" boosts personalization and conversion rates, challenging Amazon and Google. It promises retail innovation but raises privacy and competition concerns, heralding a new era in AI-driven shopping.
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