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Brands adapt love bombing, an abuse tactic of excessive affection, to manipulate customer loyalty via personalized perks and attention. This deep dive explores psychological roots, digital execution, risks and insider fixes, drawing from RollingOut, Wikipedia and industry reports.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Elen Gasparyan's C.O.S.M.O.S. Method fuses creative direction with peer-reviewed science, offering marketers a scoring framework for campaigns that's published academically and available as a global book.
AI is revolutionizing account-based marketing, enabling scalable personalization and superior ROI as 81.5% of B2B marketers prioritize ABM strategies. With 137% average returns and 86.2% expecting AI boosts, the fusion promises to make every campaign account-centric.
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Nvidia has appointed Alison Wagonfeld, a Google Cloud veteran, as its first chief marketing officer to bolster its AI dominance. Reporting directly to CEO Jensen Huang, she will unify global marketing efforts amid explosive growth. This strategic hire aims to elevate Nvidia's brand beyond tech circles, targeting enterprises and governments.
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