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A flood of bizarre, low-quality AI-generated ads from performance marketers is overwhelming social media feeds. This "slop" invasion, driven by cost-cutting and speed, is devaluing human creativity, challenging platforms like Meta, and forcing a reckoning over the future of digital advertising and brand authenticity.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Channel99's new Paid Search Optimization uses AI to link B2B ad spend to account engagement and revenue, ditching vanity metrics for CFO-approved ROI. Built on proven attribution tech, it targets waste in the 40% budget chunk dominated by search.
TransUnion's Actable collaboration delivered 10% better AI model fit and 19.5% fewer false positives in marketing predictions, spotlighting TruAudience's data power. Shares rose amid undervaluation signals, but privacy risks persist as Q4 earnings loom.
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OpenAI plans to introduce targeted ads in ChatGPT to offset high infrastructure costs and monetize its 800 million weekly users, drawing from Google and Meta models. Hiring ad experts and focusing on contextual promotions, the company aims for $25 billion in revenue by 2026, while prioritizing privacy and user trust.
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