Google and Microsoft's Performance Max campaigns leverage AI for automated advertising, optimizing conversions across ecosystems. Google emphasizes broad consumer reach via Search and YouTube, while Microsoft focuses on B2B precision through LinkedIn and Netflix integrations. These divergences in targeting and reporting will shape hybrid strategies for marketers in 2026.
HubSpot's 2025 State of Marketing Report, surveying 1,700+ marketers, shows AI evolving from content tools to strategic drivers like ideation and decision-making. High-performers achieve 35% revenue lifts, but ethical transparency is key for Gen Z trust.
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