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Coca-Cola's persistent use of AI for its 2025 holiday ads, despite 2024 backlash, highlights the tension between technological efficiency and creative authenticity. Industry experts debate its implications for advertising's future, as the brand insists AI is inevitable.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Google has launched its first fully AI-generated TV ad using Veo 3 to promote AI Mode in Search, featuring a turkey planning a getaway. This move highlights AI's role in advertising evolution, with implications for creativity, ethics, and monetization in tech-driven campaigns.
Google's Pomelli, an experimental AI tool powered by Gemini, enables small businesses to generate on-brand marketing campaigns from website data alone. Available in beta, it promises efficiency and scalability, though users must verify outputs. This innovation could transform SMB marketing strategies.
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Google's Pomelli AI, launched October 28, 2025, empowers SMBs by generating on-brand marketing campaigns from website analysis. It creates 'Business DNA' profiles for tailored content, challenging rivals like Adobe. This tool simplifies professional marketing without design teams, promising scalability and authenticity for small businesses.
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