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Prompt engineering is revolutionizing digital marketing by fine-tuning AI to create hyper-personalized campaigns, boosting engagement and conversions up to 30% through tailored content like emails and ads. It blends linguistics, psychology, and data science for scalable customization. Despite challenges like privacy concerns, it promises deeper customer connections and innovative strategies.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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OpenAI plans to introduce non-intrusive ads in ChatGPT's free and Go tiers for U.S. adult users to fund expanded AI accessibility amid rising costs. The strategy emphasizes privacy, labeled ads, and unbiased responses. This move aims to sustain innovation while navigating monetization challenges in the AI sector.
Cloudflare acquired London-based startup Human Native on January 15, 2026, to advance AI data marketplaces and enable fair compensation for content creators in AI training. The integration enhances Cloudflare's Pay Per Crawl system, fostering ethical data sourcing and new revenue streams. This positions Cloudflare as a key player in AI-driven content monetization.
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Consumers are increasingly rebelling against AI in marketing due to perceptions of intrusiveness, manipulation, and privacy erosion, as shown in 2024-2025 surveys revealing low trust and discomfort. Brands must prioritize transparency and hybrid human-AI approaches to rebuild engagement and avoid backlash in 2026.
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