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AI is transforming executive branding in tech by offering protection through sentiment monitoring and misinformation detection, while amplifying visibility via optimized content for AI search. However, it introduces vulnerabilities like inconsistent recommendations, requiring strategies such as SEO and agency partnerships. Tech leaders who master AI will build resilient, influential brands.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Vodafone is testing an AI-generated virtual actor for promoting telecom products on social media, aiming to reduce costs and enhance personalization. This aligns with broader AI adoption in operations, like network optimization and customer service via Microsoft partnerships. While raising job displacement concerns, it signals AI's role in reshaping marketing, with potential for automated sales funnels.
In B2B marketing, AI automates up to 80% of workloads, as seen at Aviatrix, freeing teams for strategy and empathy via hybrid human-AI content creation. Industry surveys predict AI as a top 2025 investment for personalization and scalability, though authenticity remains crucial. AI augments marketers, blending efficiency with genuine connections.
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Apple has launched "Asa," an AI chatbot integrated into its SEED retail training app, to help employees with product info, sales tips, and customer strategies, building on recent customer support AI tools. This move enhances internal efficiency and privacy, positioning Apple competitively in AI-driven retail and enterprise solutions.
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