AI is revolutionizing sales and marketing by automating lead scoring, personalization, and nurturing, boosting conversion rates up to 20% through data analysis and timely interactions. It saves teams hours by handling mundane tasks, enabling focus on high-value prospects. Businesses adopting AI gain a competitive edge in turning leads into loyal customers.
Walmart is testing ad integrations, like "Sponsored Prompts," in its AI shopping assistant Sparky to monetize conversational commerce and compete with Amazon. Launched this year, Sparky offers personalized recommendations, with tests showing modest engagement. This move signals a shift toward AI-driven retail, blending assistance with advertising for enhanced revenue and efficiency.
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