Target's partnership with OpenAI introduces a ChatGPT-powered shopping app launching in beta next week, aiming to personalize retail experiences and reverse sales declines. This deep integration signals AI's growing role in e-commerce, potentially reshaping how consumers shop through conversational interfaces.
In 2025, ad tech is pivoting from CPM and CPC to hybrid models powered by AI, delivering up to 87% sales boosts through direct value and personalization. Industry leaders from Medium and Ad Age highlight how these shifts navigate market instability, reshaping advertising for publishers and brands alike.
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