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Walmart is testing ad integrations, like "Sponsored Prompts," in its AI shopping assistant Sparky to monetize conversational commerce and compete with Amazon. Launched this year, Sparky offers personalized recommendations, with tests showing modest engagement. This move signals a shift toward AI-driven retail, blending assistance with advertising for enhanced revenue and efficiency.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Google's Ads Advisor AI, powered by Gemini, is a conversational tool embedded in Google Ads for optimizing campaigns through proactive suggestions and data analysis. Rolled out in English accounts in December, it shows promise but requires human oversight due to occasional inaccuracies. Industry feedback is positive, highlighting its potential to streamline advertising.
In the evolving AI search landscape of 2025, traditional SEO yields to Generative Engine Optimization (GEO), emphasizing authority, clarity, and user-centric content over keywords. Insights from Google, Microsoft, and Perplexity highlight tactics like entity recognition and structured data to boost visibility in AI-generated responses. Brands adapting these strategies will thrive in this transformative era.
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HubSpot's 2025 State of Marketing Report, surveying 1,700+ marketers, shows AI evolving from content tools to strategic drivers like ideation and decision-making. High-performers achieve 35% revenue lifts, but ethical transparency is key for Gen Z trust.
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