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Jay Neo, a 21-year-old former MrBeast strategist, co-founded AI startup Palo with Shivam Kumar, raising $3.8 million to help creators brainstorm and optimize short-form videos using data-driven insights. Backed by Y Combinator, Palo democratizes viral strategies, potentially reshaping the creator economy despite concerns over AI's impact on originality.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Microsoft is leveraging influencers like Alix Earle to promote its Copilot AI, aiming to rival ChatGPT's massive user base. This strategy has boosted stock prices and generated millions of views, targeting young consumers in a bid to make Copilot the cooler alternative.
China's new law, effective October 25, 2025, requires influencers to hold verified professional credentials for discussing topics like medicine, law, and finance to combat misinformation. Platforms must enforce rules, facing fines for non-compliance. This regulation raises censorship concerns while aiming to protect public interests.
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Influencer marketing enhances SEO by generating high-quality backlinks, brand mentions, social signals, and user-generated content, boosting domain authority, traffic, and E-E-A-T. It aligns with evolving search behaviors on platforms like TikTok. Brands should integrate authentic collaborations strategically to overcome challenges and achieve sustained visibility.
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