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Influencer marketing enhances SEO by generating high-quality backlinks, brand mentions, social signals, and user-generated content, boosting domain authority, traffic, and E-E-A-T. It aligns with evolving search behaviors on platforms like TikTok. Brands should integrate authentic collaborations strategically to overcome challenges and achieve sustained visibility.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Vietnam's government is intensifying efforts to promote positive social media content, enlisting influencers and enforcing policies to highlight national achievements amid high digital engagement. However, critics argue this manufactured optimism clashes with algorithms favoring controversy, risking credibility loss, backlash, and eroded trust in digital governance.
In 2025, B2B marketing increasingly relies on influencer partnerships for credibility and leads, with 81% of marketers budgeting for them and over half planning spending increases. Trends include long-term collaborations, micro-influencers, AI integration, and ethical AI use. This fusion of technology and human insight promises to redefine engagement and drive sustainable growth.
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The U.S. Treasury has expanded the "no tax on tips" policy to digital creators like streamers and influencers, allowing a $25,000 deduction on tip earnings starting 2025, expiring in 2028 for those under $160,000. This boosts the gig economy but raises oversight and abuse concerns.
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