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Full-stack marketers, blending strategy, data analytics, SEO, and AI tools, are essential for agile business success amid 2025-2026 tech shifts and budget constraints. They navigate the entire marketing funnel, fostering innovation and efficiency. Their versatility positions them as key drivers of integrated, results-oriented campaigns.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Amazon's unBoxed 2025 conference unveiled AI-powered tools like Ads Agent and Campaign Manager, integrating retail media with social commerce for the $1 trillion holiday shopping season. With 54% AI adoption among shoppers, these innovations promise real-time planning and full-funnel strategies, reshaping advertising for brands.
Britain's advertising spend is set to rise 8.2% to £46 billion in 2025, with digital claiming 83% share amid a shift to machine learning and privacy-first strategies. Search and retail media lead, as per AA/WARC, reshaping adtech for sustainable growth in a cookie-less world.
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OpenAI's push for a "full stack" AI strategy, controlling chips to software, strains its partnership with Microsoft amid a shift to for-profit status and new deals with rivals like Oracle. This independence bid risks diminishing Microsoft's influence, fostering competition in the evolving AI landscape.
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