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Amazon's unBoxed 2025 conference unveiled AI-powered tools like Ads Agent and Campaign Manager, integrating retail media with social commerce for the $1 trillion holiday shopping season. With 54% AI adoption among shoppers, these innovations promise real-time planning and full-funnel strategies, reshaping advertising for brands.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Britain's advertising spend is set to rise 8.2% to £46 billion in 2025, with digital claiming 83% share amid a shift to machine learning and privacy-first strategies. Search and retail media lead, as per AA/WARC, reshaping adtech for sustainable growth in a cookie-less world.
Google has proposed ad tech policy changes to the EU, offering enhanced interoperability and reduced conflicts without divesting assets, defying breakup calls after a €2.42 billion fine. This could ease competition for independent players and impact SEO-paid search balances. Regulators will review the plan amid Google's appeal.
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In B2B marketing, experts question following up on marketing qualified leads (MQLs) due to low conversion rates—up to 79% fail—and inefficiencies like buyer fatigue. Instead, firms are shifting to intent-based scoring, self-serve content, and AI personalization for better ROI. This buyer-centric approach may redefine lead nurturing by letting prospects engage on their terms.
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