OpenAI's push for a "full stack" AI strategy, controlling chips to software, strains its partnership with Microsoft amid a shift to for-profit status and new deals with rivals like Oracle. This independence bid risks diminishing Microsoft's influence, fostering competition in the evolving AI landscape.
In B2B marketing, experts question following up on marketing qualified leads (MQLs) due to low conversion rates—up to 79% fail—and inefficiencies like buyer fatigue. Instead, firms are shifting to intent-based scoring, self-serve content, and AI personalization for better ROI. This buyer-centric approach may redefine lead nurturing by letting prospects engage on their terms.
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