McBride explained that while Amazon executives publicly framed these moves as necessary for "innovation" and "customer obsession," the reality, in his view, is far less inspirational. "It’s all about reducing headcount and avoiding tax liabilities," he asserted.
“This is a direct challenge to the business models of companies like Temu and Shein, which have relied heavily on the de minimis exemption to offer rock-bottom prices,” says Dewardric McNeal, Managing Director of Longview Global LLC. “It’s a bold move that signals a shift in U.S.-China trade policy, especially in the tech and retail sectors.”
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