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Google is replacing its decade-old Content API for Shopping with the now generally available Merchant API, featuring modular design, AI integrations, real-time inventory updates, and enhanced order management. This shift promises efficiency and scalability, but requires migration by 2026 to avoid disruptions in e-commerce operations.
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OpenAI is developing a ChatGPT-integrated checkout system, enabling direct purchases within the chatbot and potentially bypassing traditional e-commerce platforms. This could create a pay-to-play model, raising concerns about brand visibility, data privacy, and algorithmic bias. Retailers must adapt strategies for AI-driven, personalized shopping to thrive in this evolving landscape.
Google is testing a top-right "sort by" button in its Shopping interface, replacing the left sidebar filter to streamline navigation and sorting by relevance, price, or ratings, especially on mobile. This aligns with AI-driven updates for personalized shopping. Experts predict improved user experience and merchant conversions.
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With Meta’s algorithms becoming increasingly sophisticated, the manual effort of fine-tuning targeting is largely being replaced by machine learning. “Open targeting and Advantage+ allow Facebook to do the heavy lifting when it comes to finding the right people,” Heath notes.
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