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Today's News | 10/18/25

Google’s AI Tool Auto-Generates Videos for Ads from Images and Text

Google has introduced an AI feature in Google Ads for Demand Gen campaigns, automatically generating short-form videos from existing images and text, complete with animations, music, and voiceovers. This lowers barriers for small businesses, boosts engagement, and repurposes assets efficiently. While raising IP concerns, it promises to democratize video advertising and spur industry competition.

Google Transforms Demand Gen to Full-Funnel AI Marketing on YouTube

Google is transforming Demand Gen campaigns from upper-funnel discovery to full-funnel performance marketing, centering on YouTube with AI-driven tools for optimization, conversions, and creative generation. Updates include granular metrics, prospecting, and budgeting features, enhancing ROI and enabling advertisers to compete effectively in an AI-powered ecosystem.

10 Tips You Need to Know Before Starting Your B2B Demand Gen Campaign

This article explores ten essential tips for launching a successful B2B demand gen campaign. It draws on insights from industry experts, including Lars Maat, to provide actionable strategies for enterprise-level digital marketing executives aiming to stay ahead in this dynamic field.

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In the Intersection of AI and Hip-Hop, Artists Find Both Promise and Peril

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Unlocking Growth: Mastering Google Ads Demand Gen Campaigns

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Navigating the Intersection of Sales, Marketing, and Demand Generation in B2B

Pandey delved into the nuances of demand generation, emphasizing the pivotal role of data-driven insights and targeted outreach strategies. "Effective demand generation requires a deep understanding of customer needs and preferences," he explained. "By leveraging data analytics and market intelligence, we can tailor our approach to resonate with our target audience and drive meaningful engagement."