Google has introduced an AI feature in Google Ads for Demand Gen campaigns, automatically generating short-form videos from existing images and text, complete with animations, music, and voiceovers. This lowers barriers for small businesses, boosts engagement, and repurposes assets efficiently. While raising IP concerns, it promises to democratize video advertising and spur industry competition.
Google is transforming Demand Gen campaigns from upper-funnel discovery to full-funnel performance marketing, centering on YouTube with AI-driven tools for optimization, conversions, and creative generation. Updates include granular metrics, prospecting, and budgeting features, enhancing ROI and enabling advertisers to compete effectively in an AI-powered ecosystem.
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