Unseen B2B stakeholders derail over 40% of deals, but targeted PR strategies—expanding awareness, tailoring content, and proving results—can illuminate them. This deep dive explores playbooks, data, and tactics from leading sources to secure sales success.
Generative AI is revolutionizing agency workflows, enabling rapid content production and personalized marketing at scale. Leading firms like Publicis and independents such as Tech Bay Leaf blend automation with human creativity, cutting costs and timelines while navigating authenticity challenges.
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