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In 2025, social media algorithms have overshadowed follower counts, reshaping the creator economy. Platforms prioritize content relevance for visibility, empowering micro-influencers and shifting brand deals toward engagement metrics. Creators adapt by focusing on quality content and diversified revenue, fueling sector growth to billions by 2030.
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Meta is testing a Facebook feature limiting professional accounts to two outbound links per month unless they subscribe to Meta Verified for $14.99 monthly. This monetization push aims to boost on-platform engagement but has sparked backlash from creators over restricted sharing and potential income loss. Critics warn it could widen inequalities and curb information flow.
YouTube is beta-testing a Gemini 3 AI tool that lets select creators generate playable games from natural language prompts, transforming passive viewing into interactive experiences to boost engagement. This democratizes game creation but raises concerns over quality, originality, and IP issues. The initiative could redefine creator monetization and platform competition.
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Beehiiv, under CEO Tyler Denk, dismisses newsletter market saturation fears, positioning itself as the "operating system of the content economy" with new features like AI website builders, podcasting tools, and zero-commission marketplaces. Backed by growth data and creator testimonials, the platform empowers independent creators to thrive amid competition.
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