In 2025, 42% of consumers are delaying big purchases, up from 28% in 2024, amid economic caution. CMOs are pivoting to value messaging and short-term planning to overcome execution hurdles. This deep dive explores trends, strategies, and insights from McKinsey, Deloitte, and more, guiding industry insiders through the shifting landscape.
Chime's CMO Vineet Mehra is leveraging AI to accelerate ad production by 60% and slash agency costs by millions, as detailed in this deep dive. Drawing from industry trends and real-time insights, the article explores how this strategy is reshaping fintech marketing amid flat budgets and rising efficiencies.
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