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In 2025, 42% of consumers are delaying big purchases, up from 28% in 2024, amid economic caution. CMOs are pivoting to value messaging and short-term planning to overcome execution hurdles. This deep dive explores trends, strategies, and insights from McKinsey, Deloitte, and more, guiding industry insiders through the shifting landscape.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Chime's CMO Vineet Mehra is leveraging AI to accelerate ad production by 60% and slash agency costs by millions, as detailed in this deep dive. Drawing from industry trends and real-time insights, the article explores how this strategy is reshaping fintech marketing amid flat budgets and rising efficiencies.
Reddit is hiring Sharb Farjami, former CEO of WPP's GroupM North America, as head of agency ad sales to boost its surging ad revenue, which grew 84% year-over-year. This move aims to strengthen agency ties and compete with giants like Meta and Google in the digital ad market.
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Bozoma Saint John, a former executive at Apple, Uber, and Netflix, has pivoted to reality TV, starring in "The Real Housewives of Beverly Hills" and co-hosting NBC's "On Brand with Jimmy Fallon," premiering September 30, 2025. Her routine blends spirituality, family, and marketing savvy, recently enhanced by her engagement to Keely Watson. She exemplifies authenticity as a powerful branding strategy.
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