LinkedIn data shows 45% of B2B decisions closing in 14 days or less in 2025, up from 38%, driving marketers toward rapid personalization and agile strategies. This deep dive explores trends, AI's role, and expert insights for enterprise success.
B2B marketers are increasingly shifting budgets to experiential strategies like events and webinars, with 78% of enterprises allocating funds. However, maturity lags at 30%, leaving opportunities for high-impact, measurable activations to drive engagement and ROI in 2025.
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