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Nike CEO Elliott Hill calls the brand's revival the 'middle innings,' spotlighting North America gains and sport moments like the Dodgers' World Series amid China declines and tariffs. Win Now strategy eyes 2026 World Cup and Nike Mind launch.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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YouTube terminated Screen Culture and KH Studio after a Disney complaint over their AI-generated fake movie trailers, which amassed billions of views. This deep dive examines the channels' rise, monetization battles, and platform's enforcement shift.
Netflix secures exclusive U.S. video rights to Barstool's top sports podcasts, pulling full episodes from YouTube starting 2026. The multiyear pact challenges Google's video dominance while bolstering Netflix's live-content arsenal amid subscriber pressures.
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Aston Martin F1 partners with Tom Holland’s non-alcoholic beer brand, Bero, marking a significant shift in sports sponsorship. This deep dive explores the $40 billion non-alcoholic market, the 'sober curious' movement, and how luxury racing is pivoting toward wellness-driven partnerships in the era of the modern, health-conscious fan.
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