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OpenAI begins U.S. ad tests in ChatGPT's free and Go tiers, balancing revenue needs with trust safeguards. Ads appear labeled at response bottoms, excluding kids and sensitive topics, as the AI leader eyes diversification amid trillion-dollar infrastructure spends.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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OpenAI is exploring sponsored content integration into ChatGPT responses to offset high operational costs, potentially prioritizing advertisers in contextual, personalized ways. This shift, eyed for 2026, raises privacy and trust concerns amid ethical debates. Critics fear it could erode the AI's objectivity and user experience.
Nike CEO Elliott Hill calls the brand's revival the 'middle innings,' spotlighting North America gains and sport moments like the Dodgers' World Series amid China declines and tariffs. Win Now strategy eyes 2026 World Cup and Nike Mind launch.
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OpenAI's ChatGPT Android beta code reveals potential ad integration, including "search ads" and an "ad API," likely targeting free users to offset high costs. Discovered by engineer Tibor Blaho, this move sparks concerns over privacy, trust, and user experience erosion amid industry monetization trends.
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