AdvertisingDay

Detroit’s Emotional U-Turn: How Chevrolet’s ‘Memory Lane’ Signals a Shift in Madison Avenue’s Cultural Calculus

Chevrolet’s latest 'Holiday Card to America' ad has sparked a viral conversation about the return of traditional values in advertising. Industry insiders view the campaign as a strategic pivot away from 'woke' capital, banking on nostalgia, the nuclear family, and long-form storytelling to reconnect with the American heartland.

Beyond the Champagne Spray: Aston Martin Bets on Tom Holland’s Sober Revolution

Aston Martin F1 partners with Tom Holland’s non-alcoholic beer brand, Bero, marking a significant shift in sports sponsorship. This deep dive explores the $40 billion non-alcoholic market, the 'sober curious' movement, and how luxury racing is pivoting toward wellness-driven partnerships in the era of the modern, health-conscious fan.