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Aston Martin F1 partners with Tom Holland’s non-alcoholic beer brand, Bero, marking a significant shift in sports sponsorship. This deep dive explores the $40 billion non-alcoholic market, the 'sober curious' movement, and how luxury racing is pivoting toward wellness-driven partnerships in the era of the modern, health-conscious fan.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Poland's antitrust watchdog, UOKiK, has launched a high-stakes investigation into Apple's App Tracking Transparency framework, alleging it stifles advertising competition to benefit Apple's own services. With potential fines of up to 10% of global revenue, the probe challenges the tech giant's use of privacy as a competitive shield.
TikTok eyes $32.4 billion in global ad revenue for 2025, a 24.5% surge, if it dodges a U.S. ban threatening $12 billion in spend. WARC forecasts highlight full-funnel prowess amid regulatory drama.
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Meta's upcoming use of AI chat interactions for personalized ads starting December 16, 2025, promises 10-20% engagement boosts but raises privacy concerns, with EU opt-outs under GDPR contrasting U.S. mandates. Marketers must adapt dynamic creatives while ensuring compliance to avoid fines.
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