Brands that Benefited from Influencer Marketing

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands.
Date: 2017-12-04



5 Future-Proofing Tips To Keep Your Brand Relevant in 2018 and Beyond

Consumer trends move at such a dizzying speeds that companies have to work double time just to keep up with the changes. It’s understandable that company owners and marketers don’t want to be left behind. After all, there seems to be more competition for attention every year, more technological advances to absorb, channels to be active in, and higher expectations from customers.
Date: 2017-11-15



Get instant visual feedback from your website visitors

Incoming Feedback by Hotjar is a new and easy way for people to leave their feedback and highlight specific elements on a page.
Date: 2017-10-12



Testing & Optimization Toolkit: Increase Value, Not Just Visits

Testing and optimizing digital experiences doesn’t have to be complex, especially when you know which pages are contributing most to your bottom line. Start driving more conversions—and more value—today.
Date: 2017-08-01



Using Instagram to Broaden Your Brand

As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power. However, launching a company on Instagram may not be as easy. If you are not that familiar with how it works, you might struggle to get a loyal following established. Consider the following tips to help you build your brand on Instagram.
Date: 2017-06-28



5 Reasons Businesses Need Data Visualization in 2017

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in.
Date: 2017-05-25



Significant 2 Year Growth Expected for Instagram Influencer Marketing

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019.
Date: 2017-04-28



Paid Premium Subscriptions Considered by Twitter

The 11 year history of Twitter is a compelling model of how a simple and free user-centric content service, supported by advertising, can grow to have tremendous reach and an huge impact on culture. Facebook is another example on a larger scale. But the key difference between the two services is ad revenue. Unlike Facebook, Twitter just hasn’t been able to attract the ad dollars.
Date: 2017-03-27



Creative Brand Ads Just Drove Up Downloads of Lyft’s App

Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project.
Date: 2017-03-14



B2B Marketers Are Asking For Bad Leads

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow across the landing page.
Date: 2017-02-27



You’ve got the data. Now tell the story.

Professionals with skill sets that include graphic design, experience design, communication, and data analysis are increasingly in demand. Northwestern’s innovative MS in Information Design and Strategy program is an ideal way to become part of an emerging field that’s transforming nearly every industry.
Date: 2017-01-17