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Agentic AI is evolving enterprise marketing into autonomous operations, orchestrating campaigns and optimizations at scale. Drawing from MIT Sloan, Deloitte, and real deployments, this deep dive explores strategies, cases, and risks driving 171% ROI gains.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Treasure Data's Marketing Super Agent redefines enterprise marketing with multi-agent AI that orchestrates full campaigns from strategy to execution, built on its AI Marketing Cloud and Intelligent CDP.
OpenAI appoints Barret Zoph to lead enterprise sales after his quick return from a rival startup firing, aiming to boost commercial revenue amid fierce AI competition and talent battles. The move targets corporations as API growth surges past $1 billion monthly.
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Marketers face data overload from various sources, requiring structured approaches like clear objectives and integrated tools (e.g., CDPs, visualization dashboards) to derive actionable insights. AI enables predictive analytics and personalization, while prioritizing privacy and ethics. Overcoming challenges through training and experimentation will transform marketing in 2025.
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