Warner Bros. Discovery is generating buzz for its 2025 horror thriller "Weapons," directed by Zach Cregger, through a cryptic viral campaign featuring a fake news site on eerie child disappearances and fan-driven discussions linking it to "Barbarian." This innovative strategy positions the studio as a marketing leader amid industry competition.
Adobe announced the general availability of AI agents in its Experience Platform on September 10, 2025, automating marketing tasks like content personalization and audience segmentation. Powered by reasoning engines, these tools integrate with enterprise systems, enhance efficiency, and address data privacy concerns. This positions Adobe as a leader in AI-driven customer experiences.
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