“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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EdTechUpdate
A Look at the Future of School
Why Do People Turn to Online Schooling in the First Place? The pandemic ushered in…
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Elon Musk: People With MBAs Want To Parachute Into Being The Boss
People look at MBA school as like I want to parachute into being the boss instead of earning it. I don’t think that’s good.
FBI Warns of Cyberattacks Against Online Learning
The FBI is warning that hackers are increasingly targeting online learning as students get back to class after the holidays.
Coronavirus Relief Package Includes $7 Billion For Broadband
The upcoming coronavirus relief package Congress has been working on includes $7 billion for broadband at a time when it’s needed most.
Bill Gates: Over 50% Of Business Travel To Go Away Permanently
Microsoft co-founder Bill Gates says that over 50% of business travel and 30% of time in the office will never come back even after pandemic restrictions are lifted
One More Thing: Apple Silicon MacBook Air, Mini and MacBook Pro
As expected, Apple unveiled its first Macs to take advantage of its custom silicon: the MacBook Air, the Mac mini and the 13-inch MacBook Pro.
Amazon Announces ‘Holiday Dash’ Prime Day Every Day
Amazon wants to emulate the success of Prime Day every day with ‘Holiday Dash,’ a new section on Amazon with daily deals that “equal Black Friday.”
CFO: End Of Pandemic Is Not A Threat To Zoom
Kelly Steckelberg, CFO of Zoom Video Communications, discusses the company’s massive growth over the last quarter and says that an end to the pandemic is not a threat to Zoom.