Apple plans more ads in App Store search results for 2026, expanding placements to boost developer opportunities amid 800 million weekly users. The move scales its ad platform while preserving privacy, drawing mixed developer reactions on visibility and costs.
David Cohen predicts that by 2026, AI will reshape digital advertising, sidelining search engines as AI agents dominate consumer interactions and e-commerce. Brands must battle in AI's opaque "latent space," agencies will consolidate, and strategies shift from human persuasion to predictive, outcome-driven models.
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