Google Search Console's performance reports froze since October 19, 2025, amid suspected LLM scraping overload, decoupling impressions from clicks and forcing SEO pros to alternative tools. This deep dive explores impacts, historical glitches, and strategic pivots for marketers.
OpenAI is transforming ChatGPT into an ad platform by hiring for key marketing roles and building in-house tools, targeting 700 million users for billions in revenue through AI-native ads. This shift, detailed in recent reports, offers marketers new conversational opportunities but raises privacy concerns. Agencies should prepare early.
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