David Cohen predicts that by 2026, AI will reshape digital advertising, sidelining search engines as AI agents dominate consumer interactions and e-commerce. Brands must battle in AI's opaque "latent space," agencies will consolidate, and strategies shift from human persuasion to predictive, outcome-driven models.
Italian firm Bending Spoons is acquiring Eventbrite for $500 million in cash to revive the struggling ticketing platform, offering $4.50 per share at an 82% premium. The deal, set to close by mid-2026, involves AI enhancements and operational streamlining, amid concerns over potential layoffs and price hikes.
|
