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Adobe's Firefly update introduces text-based video editing, allowing users to alter clips via prompts like changing colors or removing objects, plus camera controls and 4K upscaling. It integrates third-party models and launches a browser-based beta with unlimited generations until January 15, 2026. This enhances professional workflows while emphasizing ethical AI.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Larian Studios' CEO Swen Vincke announced Divinity, a new RPG building on Baldur's Gate 3's success, but faced backlash for using AI in pre-production for ideas, art, and text. He clarified no AI in the final game or job cuts, emphasizing it as a tool to enhance human creativity. The debate highlights gaming's AI tensions.
Netflix secures exclusive video podcast rights from iHeartMedia for 15+ shows like The Breakfast Club, launching early 2026. The deal bolsters Netflix's content diversification amid podcast video boom, retaining iHeart's audio control while targeting higher engagement.
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Netflix announced an $82.7 billion deal to acquire Warner Bros. Discovery's studios and HBO Max, aiming to expand its content library with franchises like Harry Potter and DC Universe, projecting $2-3 billion in annual savings. Facing regulatory hurdles, debt, and integration risks, the move could reshape the entertainment industry.
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