Netflix, Disney, and legacy Hollywood studios are racing to develop short-form video strategies to compete with YouTube and TikTok, as advertising dollars and audience attention shift toward bite-sized content ahead of a potential 2026 inflection point.
AI-generated music accounts for less than one percent of total streams, yet the flood of machine-made tracks threatens royalty pools and middle-tier musicians. The industry races to build guardrails through policy, litigation, and technology before the quality gap closes.
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