Consumers overwhelmingly favor user-generated content for its authenticity, eroding trust in AI ads and traditional campaigns. Backed by stats showing 60% see UGC as most genuine and 92% trust peers over brands, marketers must pivot to real voices for conversions and loyalty.
Retailers wield user-generated content like photos and videos to eclipse ads, driving trust and sales surges. From Starbucks' viral contests to AI-boosted creatives yielding 126% conversion lifts, authentic UGC reshapes shopper journeys across online and in-store channels.
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