Answer engine optimization is emerging as a critical complement to traditional SEO as AI-powered tools like ChatGPT and Google AI Overviews reshape how users find information, forcing marketers to rethink content strategy, structured data, and the economics of organic search traffic.
Google and Microsoft are filing sophisticated geo-targeting patents that reveal next-generation local search systems capable of street-level precision, entity-based geographic understanding, and multi-signal location interpretation — fundamentally changing how businesses compete for local search visibility.
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