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Despite AI's rapid growth in search tools like Google's Overviews, traditional SEO fundamentals—such as high-quality content, site architecture, and backlinks—still drive over 70% of web traffic. Experts advocate hybrid strategies to adapt, ensuring longevity in an evolving digital landscape.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Learn more about multimodal SEO - your 4 step checklist for ranking in conversational search in the article below.
Danny Sullivan from Google asserts that SEO principles remain unchanged amid AI's rise in search, emphasizing high-quality, user-centric content and E-E-A-T for both traditional and AI overviews. Despite traffic concerns for publishers, focusing on authenticity and core strategies ensures long-term success in this evolving landscape.
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Semify, a New York-based white-label digital marketing platform, acquired Hong Kong's Dragon Metrics on December 8, 2025, to boost its global SEO, PPC, and AI optimization capabilities. This merger integrates advanced AI reporting for non-Google search engines, enhancing tools for international markets amid AI-driven search trends. It positions Semify for marketing dominance.
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