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In 2025, SEO shifts from keyword focus to entity optimization, leveraging semantic search, AI, and tools like Google's Knowledge Graph for better visibility. Strategies include structured data, internal linking, and E-E-A-T principles to build topical authority. Mastering entities ensures competitive edges amid AI-driven challenges.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Despite AI's rapid growth in search tools like Google's Overviews, traditional SEO fundamentals—such as high-quality content, site architecture, and backlinks—still drive over 70% of web traffic. Experts advocate hybrid strategies to adapt, ensuring longevity in an evolving digital landscape.
Learn more about multimodal SEO - your 4 step checklist for ranking in conversational search in the article below.
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Enterprise SEO has evolved over 15 years from basic tactics to a strategic imperative, emphasizing cross-departmental collaboration, technical optimization like Core Web Vitals, AI integration, E-E-A-T authority, and revenue-focused metrics. Lessons from algorithm shifts and global challenges highlight the need for adaptive, ethical strategies to ensure long-term digital visibility.
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