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Artificial intelligence is fundamentally transforming search marketing as AI Overviews replace traditional blue links. By 2026, over 60% of queries will generate AI-powered responses, forcing marketers to abandon decades-old SEO strategies and adopt new approaches for visibility in an AI-mediated discovery environment.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Mike King reveals why Google SEO tactics fail AI engines like ChatGPT, from query fan-out to HTTP 499 timeouts and chunking boosts. Case studies show 661% visibility gains via GEO.
Elizabeth Reid's affidavit reveals Google's fears: antitrust remedies force-sharing of search index, rankings, and user data, risking IP theft, spam floods, and privacy collapses that could degrade results and user trust forever.
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Despite AI advancements and multi-platform search trends in 2026, SEO's core principles—like keyword research, high-quality content, backlinks, technical optimization, and user intent—remain essential. Experts stress adapting these fundamentals with innovations for sustained visibility. Businesses thriving will balance timeless tactics with ethical, data-driven creativity.
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