Elizabeth Reid's affidavit reveals Google's fears: antitrust remedies force-sharing of search index, rankings, and user data, risking IP theft, spam floods, and privacy collapses that could degrade results and user trust forever.
Industry insiders debate SEO's evolution amid GEO and AEO rises, spotting consensus in overlapping tactics for AI citations and answers. Google insists fundamentals endure, while Microsoft highlights passage ranking. Hybrids promise 2026 dominance.
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