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Google's Search Console Index Coverage report has been delayed since November 17, 2025, causing frustration among SEO professionals reliant on timely data for website optimization. The issue is a reporting glitch, not affecting actual indexing, with Google assuring a fix. This highlights ongoing reliability challenges in SEO tools.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Robots.txt remains essential for SEO in 2025, guiding search crawlers to optimize indexing and crawl budgets while adapting to AI bots for content protection. It involves simple syntax with allow/disallow rules, but errors can harm visibility. Best practices include testing, audits, and integration with tools for efficient site management.
In 2025, the timeline for SEO success has shifted. Driven by AI overviews and stricter authority protocols, the path to ROI has lengthened. This deep dive analyzes why the 'sandbox' has stiffened, how technical debt delays results, and why vertical-specific strategies are now required for digital dominance.
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As search engines evolve into walled gardens of AI-generated answers, the traditional SEO goal of driving traffic is becoming obsolete. This deep dive explores the pivot to 'zero-click' strategies, analyzing how brands must now optimize for visibility, pixel height, and authority within the search results themselves to survive.
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