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DirecTV is partnering with Glance to introduce AI-generated, personalized ads on Gemini device screensavers starting next year, turning idle TVs into shoppable platforms. This leverages generative AI for immersive, interactive content amid declining ad revenues. Critics highlight privacy concerns, but it could boost monetization in a competitive market.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Microsoft has chosen Amazon's DSP as the preferred partner for users migrating from its soon-to-be-shuttered Invest DSP by February 2026, amid a shift to AI-focused advertising. This partnership bolsters Amazon's ad tech dominance, offering streamlined programmatic buying but raising concerns over data portability and market consolidation. Advertisers must adapt to these evolving dynamics.
In a Virginia court, the Justice Department concluded a two-week hearing against Google, seeking to dismantle its alleged illegal monopoly in online ad tech through divestitures like Android. Google proposed milder remedies, warning of industry harm. The ruling could reshape the $300 billion digital advertising ecosystem by fostering competition.
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Marketers are using AI tools like ChatGPT for Google Ads copy, but success depends on precise prompts incorporating demographics, selling points, and tone to create resonant, high-performing ads. Iteration, testing, and human oversight amplify results, while prompt engineering emerges as a core PPC skill.
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