OpenAI plans to introduce ads in ChatGPT starting mid-January 2026 for U.S. free-tier and $8/month Go plan users to offset high operational costs and fund AI advancements. Ads will be contextual, non-intrusive, and privacy-focused, with opt-outs available. This move aims to achieve profitability amid competitive pressures.
Google quietly updated its Ads consent stack in early 2026, introducing precise data transmission controls that let advertisers manage ad, analytics, and diagnostic data flows based on user consent, complying with regulations like GDPR and CCPA. This enhancement bridges privacy demands with campaign optimization needs.
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