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FullThrottle Technologies LLC, under fullthrottle.ai, earned its third consecutive Inc. 5000 spot for 2025, highlighting rapid growth in privacy-focused adtech. The platform leverages first-party data for ethical audience targeting, aiding small businesses amid cookie phase-outs and regulations. This success signals rising demand for scalable, compliant marketing solutions.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Germany's Supreme Court has revived a lawsuit by Axel Springer against AdBlock Plus maker Eyeo, alleging ad blockers violate copyright by altering website code, potentially leading to a nationwide ban. Mozilla warns this threatens user privacy and online freedom. The case could reshape digital rights across Europe.
Google is phasing out manual language targeting in Search campaigns by 2025, shifting to AI-driven detection for broader reach and simplicity. While this streamlines operations, it raises concerns over lost precision in multilingual markets. Advertisers must adapt by leveraging AI tools and monitoring performance to maintain effective global strategies.
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Walmart has renegotiated its ad tech deal with The Trade Desk, shifting from exclusive to non-exclusive terms, allowing integration with competitors like Amazon. This move highlights retailers' push for flexibility amid intensifying rivalry. It underscores the challenges for independent ad tech firms in a market dominated by e-commerce giants.
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