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AI is revolutionizing business through hyper-personalization, using real-time data to deliver tailored customer experiences that boost loyalty and revenue, as seen in e-commerce and streaming. Despite challenges like privacy and bias, ethical AI integration is essential. Businesses must adapt to thrive in this transformative era.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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A Malwarebytes study reveals iPhone users are 20% more likely to fall for scams than Android users, due to overconfidence in Apple's built-in security, leading to riskier behaviors and lower antivirus adoption. This underscores the need for better user education on mobile threats.
Cracker Barrel's 2025 logo redesign, replacing its iconic bearded man with a simplified text version, aimed to attract younger customers but sparked fierce backlash on social media, drawing "woke" accusations and a 15% stock plunge. CEO Julie Felss Masino defended it as essential evolution. The controversy highlights rebranding risks in polarized times.
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Kim Jones & Co., a Byron Bay agency, secured 22 buyer inquiries for a property using a $2,500 social media campaign, bypassing costly portals like Zillow. This highlights a trend toward innovative, data-driven strategies amid rising fees. As real estate evolves, such approaches empower agents to access untapped markets efficiently.
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