QR codes, invented in 1994 for automotive tracking, have become essential for contactless interactions, with usage projected to grow 20% annually by 2025, driven by AI integration, dynamic functionalities, and emerging tech like AR and blockchain. Despite privacy challenges, they promise innovative applications in payments, marketing, and healthcare.
SAP Emarsys' Loyalty Masterclass on September 24, 2025, gathers industry leaders to reveal data-driven strategies for building omnichannel customer loyalty, including AI personalization, churn prediction, and lifecycle tracking. Attendees will gain actionable insights from real-world cases to boost retention and lifetime value amid rising acquisition costs.
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