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Generative Engine Optimization (GEO) is emerging as a vital strategy for brands to enhance visibility in AI-powered search engines like Google and Bing, focusing on content citation in synthesized responses. Tools from HubSpot, Writesonic, and others aid optimization amid trends like agentic AI and traffic shifts. Marketers must adapt to thrive in this evolving landscape.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Social media success is shifting from follower counts to authentic engagement and community building, as algorithms prioritize interactions over numbers. Experts like Jemma Wu highlight that micro-influencers with niche audiences drive higher ROI through genuine connections. Studies confirm engaged users boost sales more effectively than passive large followings.
Hotel chains like Marriott and Hilton are revamping loyalty programs with exclusive perks, AI personalization, and partnerships to drive direct bookings, countering high OTA commissions and emerging AI agents. This strategy aims to protect profits amid economic pressures. Ultimately, it fosters lasting customer relationships in a digitized industry.
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In 2026, marketers must abandon outdated practices like vanity metrics, generic campaigns, and siloed operations to embrace AI integration, personalization, ethical data use, and agile strategies. This shift fosters innovation, boosts ROI, and aligns with evolving consumer demands for authenticity and sustainability. Those adapting will thrive in a dynamic landscape.
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