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AI is not merely a productivity enhancer but a strategic force multiplier for SaaS vendors in the SMB market. As SMBs increasingly favor seamless, digital-first interactions, sales leaders who embrace AI—thoughtfully and ethically—will outpace their peers in growth, efficiency, and market share.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Salesforce and Google announced a major expansion of their partnership, one that sees Google's Gemini integrated into Salesforce's Agentforce.
The growing adoption of AI-native systems is changing the very essence of how data is captured, how sales teams engage with clients, and how the entire sales process is structured. The winners in this AI-driven revolution will be those who leverage data and AI to drive decisions, not merely activities.
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By harnessing the power of artificial intelligence, Copilot offers reliable assistance across various stages of the sales journey, promising insights, and support that sales teams can trust.
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