The ruling, delivered on September 19, 2024, could have significant implications for the broader travel and hospitality industry, potentially reshaping the way online booking platforms negotiate terms with hotels. The ruling focuses on so-called “parity clauses” that Booking.com inserted into its contracts with hotel partners.
McBride explained that while Amazon executives publicly framed these moves as necessary for "innovation" and "customer obsession," the reality, in his view, is far less inspirational. "It’s all about reducing headcount and avoiding tax liabilities," he asserted.
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