Zoom has announced it will release Zoom Events this summer, in an effort to help companies of all sizes tackle virtual events.

The virtualization of in-person events has been just one of the many impacts of the COVID-19 pandemic. Everything from big events — like Apple’s WWDC and Microsoft’s events — to smaller companies’ sales summits have gone virtual. For many companies, however, it can still be a challenge to successfully pull off a digital event.

Zoom hopes to change that with its upcoming Zoom Events platform.

Zoom Events offers something for a variety of use cases – from enabling large businesses to seamlessly manage and host internal events like all-hands and sales summits and external events like user conferences, to smaller businesses and entrepreneurs who have been using OnZoom to create, host, and monetize events including fitness and cooking classes, theatrical presentations, and more. As part of the launch of Zoom Events, OnZoom, currently in Beta, will be rebranded and folded into Zoom Events, and can be either private, or searched and explored publicly.

The company sees a future for the platform that extends far beyond the pandemic. In fact, Zoom cites research showing that 80% of people believe a virtual element will continue post-pandemic, with 52% of respondents planning on enjoying both in-person and virtual events.

“It’s an exciting time to be at Zoom where the pace of innovation continues to accelerate,” said Oded Gal, chief product officer at Zoom. “We know that people are looking for flexibility in how they attend events in the future. The hybrid model is here to stay, and Zoom Events is a perfect solution for our customers who are looking to produce and host customer, company, and public events with an easy, yet powerful solution. This is another way we’re helping customers scale to meet consumer demands and the evolving virtual and hybrid landscape.”