Pop-country rock band Zac Brown Band is taking over major music events prior the release of their new album, “Jekyll + Hyde”.

The genius behind smash hits “Keep Me in Mind” and Chicken Fried” will be performing at the 2015 NCAA March Madness Music Festival at White River State Park in Indianapolis.

The free, three-day music fest is being produced by Turner Live Events in celebration of the NCAA’s championship game in April.

March Madness will heat up with pop sensation Rihanna hitting the Coke Zero Countdown Concert stage with another fiery opening performance on April 3. Rock band Bleachers will also perform at the music fest on April 4.

Meanwhile, Zac Brown Band will close the event on April 5, alongside Lady Antebellum and Kacey Musgraves at the Capital One JamFest. Zac Brown Band will also be featured during the National Championship pre-game show airing, Capital One Championship Central.

Performances will be aired during the semi-final games on TBS, TNT, TruTV, and via NCAA March Madness Live.

Zac Brown Band is also highly anticipated at the first “big-name” concert at the Coors Field in Denver, Colorado on July 3.

“This is a great opportunity to showcase our beautiful facility as a concert venue,” said Rockies Executive Vice President and Chief Operating Officer Greg Feasel. “This is a very exciting first for Coors Field and the Rockies organization.”

The Coors Field expansion started with a new roof deck, VIP areas and multiple restaurants and bars last season. The expansion was said to be part of a long-term plan to bring in revenue to the growing venue.

Tickets for the Zac Brown Band performance at the Coors Field go on sale starting 10 am on Friday, March 20. Visit Ticketmaster.com for details on ticket prices.

Zac Brown Band will start their tour for “Jekyll + Hyde” in April.