YouTube Gets Realtime Analytics Report

Chris CrumBusiness

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YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video.

Google says the report can give you early insights into the performance of a video to help you adjust your promotion strategy.

The report shows graphs for hour-by-hour data for a sliding window of two days and for minute-by-minute data for a sliding window of an hour.

"Both graphs are referring to the local time zone of the viewer as determined by the computer’s setting," Google notes. "There is a latency of a few minutes between the occurrence of the view and its display in the report; data is then automatically updating, without the need to refresh the page. The 'current' hour bar is highlighted to stress that the hour is still incomplete. Realtime data is estimated and meant to provide general guidance on potential view activity on your videos. This approximate character of the numbers is also shown in the rounding off to two significant digits."

The realtime data cannot be aggregated, and is only available on a per-video basis.

"The realtime report does not support filtering or further customization of data. Therefore, the geographic filter, the date picker, the comparison and the download functionalities are disabled in the interface," says Google.

More here.

[via Marketing Land]

Image via Twitter

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.