Yelp has partnered with VIP table reservation provider Tablelist to power such reservations at nightclubs. With the new integration, Yelp users won't have to leave Yelp to book VIP reservations at nightclubs in in select cities.
The integration will work from Yelp's website as well as its mobile apps.
"The next year will be transformative for Tablelist, the #1 nightlife service, and with Yelp, the #1 venue recommendation service, working together — this just shows the incredible value that Tablelist provides," said Wayne Chang, Head of Product and Growth Strategy at Twitter, who is obviously an investor in Tablelist.
"Our partnership with Yelp will open up a world of possibilities to connect people searching for unique nightlife experiences at the best venues, instantly...We're honored to be the first company in this vertical on the Yelp Platform. It's a big leap towards our goal of simplifying the nightlife booking experience for all," said Tablelist CEO Julian Jung.
While the integration will no doubt expand more broadly in time, it's starting in Boston (where Tablelist is based), and will soon become available for New York City, Las Vegas, and San Francisco.
This is just the latest in a series of reservations-related moves by Yelp. It's an area in which the company has focused on improving over the past year or so. In late 2013, it added SeatMe reservation booking to business listings.
Then in May, it launched a free tool for businesses to let customers book reservations.
In the fall, Yelp added hotel and winery bookings from partners like EatStreet, ChowNow, Ordr.in, Hipmunk, and CellarPass.
It stands to reason that this will continue to be an area of growth for Yelp and the Yelp platform.
Image via PR Newswire