With Advertising Week in full swing, there's a ton of ad-related news coming out from the big players. Yahoo announced some updates to its ad tech portfolio, which it says brings together the strengths of Yahoo, BrightRoll, and Flurry into one offering that "simplifies the overall experience of digital advertising."
Yahoo acquired BrightRoll in December, and is now calling it its new, unified brand for programmatic ad tech, offering a suite of tools to help advertisers, publishers, and partners.
"As one of the leading programmatic advertising technology offerings in the marketplace, BrightRoll powers digital advertising for 99 of the AdAge Top 100 advertisers and half of the comScore Top 50 publishers," the company says.
"The BrightRoll DSP drives efficient programmatic buying for video, display and native advertising, leveraging exclusive access to Yahoo data and unique insights from one billion people and 165 billion daily data events to target the right audience," it adds. "The BrightRoll Exchange seamlessly connects buyers and sellers of high-quality video and display inventory, including Yahoo properties and other premium publishers. The exchange is integrated with 100 DSPs and enables access to thousands of sites and apps via RTB, private marketplaces and programmatic direct."
Yahoo also has news for Gemini in that it has a new custom audience feature letting advertisers utilize their own data alongside Yahoo data for retargeting.
They also launched the Yahoo Preferred Partner Program for advertisers to connect with ad tech and service providers like Acquisio, ChannelAdvisor, Dealer.com, DrivenLocal, Fiksu, Kenshoo, Marin Software, Sprinklr and Tealium. Partners are selected via the Yahoo Gemini Certification Program.
Image via Yahoo