Yahoo Acquires Sparq, Will Shut It Down

Chris CrumBusiness

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It's been a couple weeks, so it was high time that Yahoo acquired another company. This time it's Sparq, a mobile marketing company.

The startup will reportedly be joining Yahoo at its campus in Sunnyvale. Sparq says in a message on its site:

I am thrilled to announce that SPARQ has been acquired by Yahoo. We’ve come a long way from our humble beginnings and are proud to have created a service and product that has touched hundreds of millions of people.

We can’t thank our customers, investors, advisors, friends, and family enough for all of their support over the years. We are uber passionate about mobile – we’ve been striving to build the best mobile platform possible, and are excited to continue upon that goal with Yahoo. Words cannot describe how ecstatic we are to be joining such an amazing team with such an inspiring mission. We see endless opportunity ahead.

We will be terminating our current service, and are reaching out to existing customers with support details. Please let us know if there is anything we can do to help during this transition period by contacting .

Terms of the deal have not been disclosed.

Earlier this month, Yahoo announced its acquisition of Aviate.

Image via Yahoo

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.