Today Apple's Senior Vice President of Worldwide Product Marketing, Philip Schiller announced via Twitter that the long-awaited and (possibly) much-anticipated white iPhone will be released this Spring.
In late January, AppleInsider reported that Apple was partnering with a Japanese company to resolve problems with their white paint. Apparently, the mixture had consistency issues involving the thickness that resulted in an enormous number of defective iPhones; so many, that Apple felt uncomfortable moving forward with production.
@airickanderson Hi Eric. The white iPhone will be available this spring (and it is a beauty!).
A certain white product sold worldwide during the huge kickoff weekend for Apple seems to suggest that they have resolved the white paint problems to their satisfaction.
Despite "being a beauty," according to Schiller's tweet, is there really a large market for the white iPhone? Statistics released about the iPhone 4 launch suggest impressive brand loyalty in that only 23% of buyers were new to the iPhone. Apple customers have no problem upgrading early and often. The question is: Will this fierce love for the newest and trendiest translate to a color, or will those dissatisfied with their dull, black phones opt to pay twenty bucks for any of the plethora of unique cases offered to consumers?