When AdSense Goes Down

Chris CrumBusiness

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When AdSense goes down, publishers lose money. Google doesn't really talk about the money part so much.

AdSense had some issues on Friday, where ads were not loading. People took to Google's AdSense Help Forum to complain. One thread began with a post:

There have been many threads in the forum by publishers, who are seeing blank spaces where AdSense ads should be. The accounts are in good standing, and there has been no communication from Google regarding the account or discontinuation of ad serving to specific sites.

At least the no communication part eventually changed. Google employee "AdSensePro Chris" eventually chimed in:

Thanks for posting about this here. I'm working to get you more info on what happened, but in looking at many sites it does appear that ad serving has been restored.

I'll try to post here as soon as possible, as well as updating the Known Issues page.

Thanks for your patience.

Pamela Parker, writing for MarketingLand, shared the following statement from Google:

“There is currently an issue with AdSense for Content ads not showing on a small number of publishers’ sites. Our engineers are working to investigate and resolve the issue as quickly as possible.”

The issue is still on the "known issues" page in Google's AdSense help center. It says:

Details: We are aware that AdSense ads were not displaying on some partners' sites early this morning (Pacific time). The issue has been resolved for many partners, and we will continue to provide updates here as soon as we can.

Another known issue listed is: Ads not displaying on HP TouchPads or in Kindle Fire's Silk browser. For that one, Google says:

Details: We are aware that AdSense ads are not currently displaying on the HP TouchPad or Kindle Fire's Silk browser. Our engineers are aware of the issue and are working on a solution.

As Barry Schwartz points out, some publishers are complaining about losing income from ads not being shown. Google hasn't really addressed this.

[Image credit: kawanet]
Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.