Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting.
“The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients’ direct response, branding, and live initiatives across multiple verticals,” says Tony Wang, VP of Global Revenue Partnerships and Development at Twitter.
This comes as the Twitter Ads API turns one year old:
Our @AdsAPI just turned 1! We have a new name – the Twitter Marketing Platform Program – and a new website: http://t.co/bO266nz4O0
— Twitter Advertising (@TwitterAds) February 20, 2014
Twitter plans to expand into more countries:
@sarahdominguez We currently do not have a date but we are expanding, thank you for your patience!
— Twitter Advertising (@TwitterAds) February 20, 2014
@fvicentedasilva We currently do not have any dates to share, thank you for your patience!
— Twitter Advertising (@TwitterAds) February 20, 2014
Image via Twitter
WebProNews is an iEntry Publication