Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard.
Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets you see how tweets are performing in real time, compare impressions, total engagements, and retweets month over month, and use the tweet details page to see how many retweets, replies, favorites, follows, link clicks, and embedded media clicks each tweet received.
You can also export your performance metrics into a CSV file, which includes both organic and promoted data.
In a blog post, Twitter lists the following as best practices for using the dashboard to improve content strategy:
- Pay attention to when you tweet. Note which time of day and day of the week yields the highest engagement and impressions.
- Analyze the frequency of your Tweets. Use your new insights to determine your Tweet cadence.
- Identify what Tweet mechanics work, and which aren’t as effective. Keep an eye on elements like different calls to action, the inclusion of rich media and copy length.
The dashboard is available to all advertisers, Twitter Card publishers, and verified users.
Image via Twitter