TomTom Taps Localeze for Local Business Listings

Chris CrumSearch

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Localeze and TomTom have announced a partnership in which TomTom will have access to Localeze's 14 million U.S. local search business listings for categorized points of interest. TomTom will make this content available for location content and navigation apps developers and device manufacturers.

"The number of GPS-enabled LBS subscribers is expected to take a big leap in coming years with market revenue reaching around US$ 9.8 Billion in 2013," a representative for Localeze tells WebProNews.

"We are pleased to work with an industry leader like TomTom and its industry customers, to deliver our TomTom Will Integrate Localeze Listingsdescriptive local search business listings," says Jeff Beard, president, Localeze. "Relevant points of interest and information including a business’ name, address, and phone number drive a more dynamic and interactive experience for consumers when they are on-the-go."

"Localeze has a wide network of local search platform partners and far-reaching, pervasive local search business listings,” adds TomTom VP of partner development Dan Adams. "By working with Localeze, we can strengthen our product offerings with relevant content for our vast range of industry partners."

Among Localeze's 14 million local search business listings are about 600,000 verified ones. This deal should force that number up.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.