Tim Cook to Apple Team: Apple is Not Going to Change

Tim Cook, as you probably know, is the new CEO of Apple now that Steve Jobs has resigned from the position. As concerns loom about Apple’s long-term future without Steve Jobs running the show, m...
Tim Cook to Apple Team: Apple is Not Going to Change
Written by Chris Crum
  • Tim Cook, as you probably know, is the new CEO of Apple now that Steve Jobs has resigned from the position.

    As concerns loom about Apple’s long-term future without Steve Jobs running the show, most seem to agree that Cook is the best man for the job, and Cook wants his employees to know that too.

    Ars Technica happened upon what is supposedly a an internal email from Cook to Apple employees. The email, the publication says, comes from a source with “a track record”. Ars Technica has a pretty good track record itself, so there’s not much reason to doubt the message’s authenticity.

    The email says:

    Team:

    I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

    Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

    I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

    I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
    Tim

    In case you haven’t seen Jobs’ letter yet, it comes with high praise for Cook:

    To the Apple Board of Directors and the Apple Community:

    I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

    I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

    As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

    I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

    I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

    Steve 

    Cook is officially listed as CEO on Apple’s site:

    Apple Execs

    Tim Cook Bio

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit