Yeah, yeah, I know it’s an ad. But it’s just so damn adorable.

I’m not sure why I’ve never seen a Rube Goldberg device powered by dogs before. It’s just a wonderful idea, perfectly executed by Beneful (with the help of some good editing, I’m sure). I guess the message here is that Beneful dog food is so awesome that it can turn your puppy into a super-smart animal capable of participating in something like this. Whatever the case, it’s great.

[via BenefulBrandDogFood]