This Chart Shows That Google Is Bigger Than Newspapers And Magazines

Chris CrumBusiness

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Business Insider has put together a pretty interesting graph that is getting a lot of attention in the media. It illustrates, citing data from Google, the NAA and the PIB, that Google is now bigger than both magazines and newspapers in terms of advertising in the U.S.

Google vs newspapers and magazines

Business Insider CEO Henry Blodget presented the graph as a slide at the Ignition 2013 conference, and it really does paint a vivid picture about just how big of an impact Google has had on the advertising industry as the print industry declines.

And again, this is just the U.S.

Google is reportedly on pace to do $60 billion in revenue this year, most of which will come from advertising. And they're even giving away some for free.

In some countries, Google is working with publishers to help them monetize their content using Google ads.

Image: Business Insider

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.