Sony announced that The Interview will be available for video-on-demand rental from pay TV services from Time Warner Cable, Comcast, Bright House Networks, Cox Communications, Cablevision, Charter Communications, AT&T U-verse TV, Verizon FiOS, Direct TV, Vudu, and Walmart, starting on Wednesday.
Things have changed drastically since the film was pulled from its potential release on Christmas Day before putting back in place in a more limited capacity. The real story was the release of such a major film on VOD platforms.
Last week, the movie was available on YouTube, Xbox Video, Google Play, and SeetheInterview.com (a Sony site). It quickly became evident that releasing it on VOD outlets was smart move. As reported earlier this week, the movie quickly generated over $15 million in sales after being downloaded or rented over two million times in its first few days of availability.
In that same period of time, the movie did $3 million in theaters, though it had a pretty limited release.
The Interview has been available to buy for $15 or to rent for $6. Now, it will be able to be rented from a lot more platforms, expanding its availability greatly throughout the country.
Image via The Interview, Facebook