Last year, the company formerly known as RIM put together a “band” of sorts to tell developers that it was going to keep on loving them. It was probably the most cringeworthy corporate promo released in 2012, and the company is apparently competing for the same honor in 2013.

BlackBerry got its band back together for a final performance in honor of BlackBerry 10’s launch. We won’t be seeing BlackBerry 10 until March 22, but at least you have a song to listen to until Friday’s launch.

Let’s hope that BlackBerry doesn’t use this as its TV ad in the U.S. unless it intends to market to the hipsters whom ironically like bad things.

[h/t: AllThingsD]