U.S. consumer technology holiday sales were down 5 percent in 2010 totaling $10.3 billion, according to a new report from The NPD Group. Heavy sales promotions early in November, before Black Friday, did not convince shoppers to spend early as sales for the first three weeks of the month fell by 5 percent compared to the previous year. Overall NPD estimates that 2010 sales for the 9 week sales period will total $14.9 billion down 4 percent from last year.