Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

Nielsen: Online Video Usage Significantly Up YOY

Glass-half-full and glass-half-empty types, prepare to be split.  New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009.  Last month was a little bit rotten compared to January of 2010, however.

YouTube Solicits Ideas For Partner Program

YouTube Partners are, pretty much by definition, some of YouTube’s most important users.  They create original content, don’t violate copyright laws, and have huge audiences.  It makes sense, then, that YouTube is now looking hard for ways to improve its Partner Program.

YouTube Launches New Mobile Ads

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

Estimate Puts YouTube’s Gross Revenue At $945m

An important, if not surprising, item: Another Google/YouTube exec has voiced his opinion that YouTube will be profitable this year.  More interestingly, an outside analyst has done the same, and also forecast a gross revenue figure of almost $1 billion.

YouTube Changes Default Size on Embeds

YouTube has changed the default size for embedded videos. By default they’re getting bigger at either 480×385 for a 4:3 video, or 640×385 for a 16:9 video. YouTube says it went with these sizes, because they will give most viewers the best viewing experience because they better match current video encoding sizes.

YouTube Expands Auto-Captioning Program

Whether they’re used for the benefit of the hard of hearing, people who speak a different language, or just folks who want to watch videos while at work or in a library, captions can be helpful in all sorts of circumstances.  And now, captions should become much more common, as all YouTube users will be able to take advantage of an auto-caption tool.

Tufts Brings YouTube Into The Admissions Process

YouTube’s a site that’s been used by nonprofit organizations to address serious human rights issues.  It’s also a site that’s been used to exhibit children kicking adults in the crotch.  Now, in a move that sort of bridges the gap, Tufts University has started allowing applicants to post clips featuring themselves.

Google Video Compression Developer Acquisition Complete

Update: Late Friday, Google announced that it closed the On2 Technologies acquisition, valued at about $124.6 million, after On2’s shareholders voted to approve the transaction.

YouTube Streams Tiger Woods Press Conference Live

Most people I know are pretty tired of hearing about Tiger Woods, but the world is still apparently eager to hear what he has to say at his press conference today. Currently, "what time is tiger woods press conference" is listed on Google Trends, and "Tiger Woods" is a trending topic on Twitter.