Black Friday Emails, Social Posts Work Better Earlier In The Week

Yesmail is sharing new data indicating that retailers benefit from sending Black Friday promotions earlier rather than the day of. The firm found that open rates of Black Friday-themed emails were highest on the Monday and Tuesday leading up to…

Well, Here’s Some Good News For Email Marketers

Consumers are opening and engaging with emails more than they ever have before, a new study from Yesmail finds. Have you seen your open rates and email engagement increase in recent months? Let us know in the comments. A spokesperson…

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%.…

Facebook Follower Growth Has Stalled For Retailers

Most brands are on Facebook, but that doesn’t mean they’re getting followers. A new study out from Yesmail’s Yes Lifecycle Marketing finds that out of nearly 250 retailers, 98% maintain a Facebook presence, but follower growth has plateaued. It found…

Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that…

Why Aren’t More Brands Taking Advantage Of Instagram?

We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage. The study found that while brands…

Report Finds Shockingly Low Percentage Of Brands On Instagram

Yesmail has a new study out, which finds that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform is still quite low. The firm analyzed over 2,000 brands on social…

How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate…