Facebook Building Yellow Pages Into WhatsApp, Launching in Brazil

Facebook announced it is building a Yellow Pages feature into WhatsApp, allowing users to look up local business information.

Yahoo Gets Mexican Yellow Pages Ruling Overturned

The Superior Court of Justice for the Federal District in Mexico agreed to overturn awards against Yahoo and Yahoo Mexico after Yahoo appealed a previous ruling that had ordered it to pay $2.75 billion in a suit brought by Worldwide…

YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue…

Bing Tops Google, Ties Yellow Pages for Best Local Search

Bing’s local search tool recently received a 500cc injection of good, wholesome vitamin Yelp to boost the quality of search results for local businesses. The Bing Local “Powered by Yelp” combo looks to go a long way in improving local…

AT&T Selling Yellow Pages to Cerberus for $950M

AT&T Inc. announced on Monday that it would sell the majority of its ownership of the Yellow Pages business to the private-equity firm Cerberus Capital Management for $950 million. The sale is indicative of AT&T getting rid of shrinking aspects…

The State of the Yellow Pages Print Industry

I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?

The Yellow Pages Launches Opt-Out Website

The Yellow Pages Association has introduced a new website that allows people to opt out of  receiving phone directories.

The new website, Yellowpagesoptout.com, allows people to select which phone directories they receive, or stop deliveries entirely.




Yellow Pages iPhone App Gets Voice Search

Voice search is one of the more convenient features of phones these days (at least when it works). AT&T Interactive has launched the latest version of its Yellow Pages app YPMobile, and it comes with voice search, which should make the app a great deal more useful.

Online Yellow Pages Driving Purchases

The majority of consumers who use print and online Yellow Pages sites for local business information are "ready to buy" according to a new study released by the Yellow Pages Association and conducted by marketing research firm Burke.

Approximately 8 out of 10 Internet Yellow Pages searchers were from people who said they were ready to buy, with 36 percent reporting they had made a purchase after finding local business information at an online Yellow Pages site, and an additional 44 percent saying they intended to make a purchase.