Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well…

Bing To Launch Skype-Integrated Click-To-Call Mobile Ads This Year [Exclusive]

As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product listing ads (similar to Google’s) before the year’s over. Microsoft Search Network GM, David…

Bing About To Get Google-Like Product Listing Ads [Exclusive]

We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based…

Bing Ads Get Inline Editorial Appeals, Updated Keyword Research Tool

Microsoft announced a couple of updates to Bing Ads, including inline editorial appeals, and an improved keyword research tool. The former provides two new views in the Bing Ads Editor where advertisers can appeal all of the rejected items in…

Yahoo Bing Network Continues Growth

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital…

Yahoo Says Microsoft Is Making It Hard To Deliver Its Value Proposition To Users

Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft are partners in search and advertising. Together, they have put…

Bing Ads Get Keyword Destination URLs

Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type…