Microsoft And 24/7 Media Announce Big Ad Partnership

Microsoft and 24/7 Media announced a new partnership, which will see the Microsoft Advertising Exchange become the exclusive third-party ad exchange offered by Real Media Group to Open AdStream publishers. “The incredible promise of digital advertising has been somewhat hindered…

WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on…