Google Display Network Gets Viewability Boost

Google announced on Tuesday that it has completed the upgrading of all CPM campaigns on the Google Display Network to viewable CPM (vCPM) campaigns making the GDN one platform where advertisers don’t pay for impressions unless they’re actually viewable by…

YouTube Adds Third Party Viewability Reporting

Google announced the latest phase of its efforts to give advertisers and agencies more choice in viewability reporting with third party viewability reporting for YouTube. Advertisers will now be able to choose from third party vendors in addition to Active…

Google Announces AdWords Audience Insights, 100% GDN Viewability, Dynamic Remarketing Improvements

Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing. Audience Insights The AdWords Audience Insights Reports give advertisers aggregate information about people on their remarketing lists, such…

Do These Changes Make You Feel Better About Facebook Marketing?

It’s very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Facebook has dramatically improved advertising over that time period, offering numerous tools,…

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in…

MRC Releases Ad Viewability Test Results

The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identified requirements for vendors to follow in order to “minimize discrepancies in viewability measurement.”…

Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from…

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The…

Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile…

Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of…