New YouTube Tools Makes Video Ad Making Easy

YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let’s businesses, especially small businesses, make video ads with a professional look and feel. The…

Facebook Will Be All Video In 5 Years

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…

How To Build Your YouTube Audience, From A Gamers Perspective

YouTube is arguably the most disruptive marketing platform of this decade. Yes, it’s been around since 2005, but only in the last few years is it starting to impact Madison Avenue marketing campaigns. Companies are using YouTube to put their…

McDonald’s Tests Marketing With Facebook Live Video

McDonald’s, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald’s first promoted it’s Facebook Live video to its nearly 65 million Facebook followers with 2 separate posts starting Wednesday afternoon. Clearly,…

Facebook Add Continuous Live Streaming Video Option

According To TechCrunch you will soon be able to broadcast videos, not just for their current 90 minute limit, but continuously. This could revolutionize bar cams, beach cams and street cams! At launch, the continuous feed feature will only be…

Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

Amazon Launches YouTube Competitor, Amazon Video Direct

Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google’s YouTube platform. Amazon touts it as a service that gives video providers a self-service way to reach Amazon’s huge customer base including the coveted Prime…

YouTube Connecting Brands To Viral Videos

YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos as they begin to go viral and then along with other viral videos allows advertisers…

It Has Begun… TV Ad Spending Shifts To Online Video

Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these…

Instagram Launches Video Ad Carousels

About a year ago Instagram launched static ad carousels and now today they’ve announced video ad carousels. Now the carousels can show up to 60 second video clips or a mix of video and static ads. Similar to it’s mother…