LinkedIn Introduces Native Video Feature to Stimulate User Engagement on Its Platform

LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the…

Restaurants Creating Crave on Instagram

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of…

YouTube Launches ‘Super Chat’ Paid Option

YouTube has launched ‘Super Chat’ as a way for fans of YouTube stars to make their comments stand out during live stream videos and more importantly as a new financial stream for video creators. Viewers of live streams can purchase…

Google’s DoubleClick Bringing Video to Native Ads

Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…

Google Buys FameBit, Sees Branded Content as Essential to YouTube

Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Google and others realize that preroll video ads are not…

Be at the 2016 Rio Olympics via Google

Google is gearing up to be the go-to place for Rio Olympic Games information. “Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride…

Facebook Has 68% of Social Ad Spending… and That’s Just for Starters

According to research by eMarketer, Facebook will receive 67.9% of all social media advertising revenue in 2016. The study predicts that Facebook will generate $22.37 billion in net ad revenues this year, up 30% from 2015 revenue of $17.08 billion.…

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get your site to load within 5 seconds or…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on…

New YouTube Tools Makes Video Ad Making Easy

YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube Director includes three main tools that let’s businesses, especially small businesses, make video ads with a professional look and feel. The…

Facebook Will Be All Video In 5 Years

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…

How To Build Your YouTube Audience, From A Gamers Perspective

YouTube is arguably the most disruptive marketing platform of this decade. Yes, it’s been around since 2005, but only in the last few years is it starting to impact Madison Avenue marketing campaigns. Companies are using YouTube to put their…

McDonald’s Tests Marketing With Facebook Live Video

McDonald’s, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald’s first promoted it’s Facebook Live video to its nearly 65 million Facebook followers with 2 separate posts starting Wednesday afternoon. Clearly,…

Facebook Add Continuous Live Streaming Video Option

According To TechCrunch you will soon be able to broadcast videos, not just for their current 90 minute limit, but continuously. This could revolutionize bar cams, beach cams and street cams! At launch, the continuous feed feature will only be…

Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

Amazon Launches YouTube Competitor, Amazon Video Direct

Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google’s YouTube platform. Amazon touts it as a service that gives video providers a self-service way to reach Amazon’s huge customer base including the coveted Prime…

YouTube Connecting Brands To Viral Videos

YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos as they begin to go viral and then along with other viral videos allows advertisers…

It Has Begun… TV Ad Spending Shifts To Online Video

Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube. But that’s not the story, it’s that Magna is shifting these…

Instagram Launches Video Ad Carousels

About a year ago Instagram launched static ad carousels and now today they’ve announced video ad carousels. Now the carousels can show up to 60 second video clips or a mix of video and static ads. Similar to it’s mother…