LinkedIn Introduces Native Video Feature to Stimulate User Engagement on Its Platform

LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the…

Restaurants Creating Crave on Instagram

According to a post on the Instagram Business blog the number one driver of visits to restaurants is the act of craving. In advertising this simply means making people hungry for what your are selling. Restaurants love Instagram because of…

YouTube Launches ‘Super Chat’ Paid Option

YouTube has launched ‘Super Chat’ as a way for fans of YouTube stars to make their comments stand out during live stream videos and more importantly as a new financial stream for video creators. Viewers of live streams can purchase…

Google’s DoubleClick Bringing Video to Native Ads

Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…

Google Buys FameBit, Sees Branded Content as Essential to YouTube

Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Google and others realize that preroll video ads are not…

Be at the 2016 Rio Olympics via Google

Google is gearing up to be the go-to place for Rio Olympic Games information. “Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride…

Facebook Has 68% of Social Ad Spending… and That’s Just for Starters

According to research by eMarketer, Facebook will receive 67.9% of all social media advertising revenue in 2016. The study predicts that Facebook will generate $22.37 billion in net ad revenues this year, up 30% from 2015 revenue of $17.08 billion.…

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get your site to load within 5 seconds or…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on…