Vevo Attracts 35 Million Visitors In December

Online music video service, Vevo, was the most visited U.S. website in the entertainment-music category in December with more than 35 million unique visitors, according to comScore.

Partners in Vevo include Universal Music Group, Sony Entertainment and investor Abu Dhabi Media Company. The site is powered by YouTube.

Vevo says its top ranking is an achievement because it did not launch until December 8 and it was not live for the full month of December, which comScore bases its results.

Hitwise: Vevo Still Dependent On YouTube

Different opinions exist regarding whether or not Vevo will ever be a big success; on the one hand, it doesn’t offer anything that other video sites don’t.  On the other, well, music labels’ lawyers may work to ensure it’s something special.  But either way, Vevo owes YouTube its life at this early stage.