7 Ways to Increase Facebook Engagement in 2017

There’s no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public’s engagement with their brand. Unfortunately, that all changed…

Photos Still King on Facebook, Make Up 93% of the Most Engaging Posts

If you’re a brand hoping to get the maximum amount of follower engagement from your Facebook posts, it’s best to think visually. That’s because in terms of user engagement, photos are king. And it’s not even close. The latest numbers…

Twitter’s New Interactive Map Shows Where Political Tweets Mattered the Most

Back in August, Twitter launched their own Political Index (TPI) to track Twitter users’ general feelings about the Presidential candidates. The index is calculated using an algorithm that weighs the sentiment of tweets mentioning Obama or Romney as compared to…